Learning · Product · Design · Impact

I design learning-enabled products, services and systems that make complex work clearer and more usable

Product thinking. Learning innovation. Instructional design. UX and service design. Joined up to create real outcomes — by embedding the right guidance at the right moment of work.

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A T-shaped practice
Deep: Learning innovation Broad: Product · UX · Service design · Data · AI product design
Selected Work

Real problems. Thoughtful solutions. Measurable impact.

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Local authority contact centre

Council Tax Call Coach

An AI-assisted coaching tool that helps council contact-centre agents work through complex Council Tax cases in real time, without breaking flow.

Learning Innovation AI Product Design Service Design
Latest Writing

Ideas, notes, and reflections from the field.

Essay
8 min

Why workflow support is not training

Training treats knowledge as a cold asset to transfer. Workflow support treats it as a live signal to surface at the moment of need — and the difference reshapes how we design learning systems.
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From the Library

Resources, frameworks, and templates.

Framework Free

Workflow Coaching Canvas

A one-page canvas for mapping where coaching support belongs inside an existing operational workflow — used to scope new learning-innovation engagements.

PDF · A3 · 2 pages Download →
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